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Podcasting As A Promotion Tool
By mark
As podcasting's popularity continues to increase, it's value
as a promotional tool, especially for emerging musicians
continues to increase. Creating a podcast is easy, and with
podcasting's increasing popularity comes increasing
competition into the podcasting market for companies
wishing to provide you with their podcasting services.

Podcasting itself is a very simple concept. You start by
recording your show and/or song and then convert it
digitally into an MP3, or WMA file. You then upload
your podcast to a web hosting or file service, and then
create a syndication feed (often called RSS). There are
many free services available for creating your RSS feed;
most notably there is FeedBurner.com. These are the two
basic steps to creating a podcast; they're quick and simple.
For up and coming musicians podcasting is both an easy
and cheap promotional tool; for those who are not very
do-it-yourself tech-savvy types there are several free
all-inclusive podcasting services, which are often supported
by cut-in advertising, and there are many other great
low-cost options available which are often advertisement
free. Not only is podcasting easy and cheap, but it is also
a great tool to be able to reach niche markets, which is
especially valuable for new indie artists and bands. Nothing
is

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