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Why Most Independent Artist Fail!
By TBeachum
This is a question that I am most commonly asked. The answer is
pretty simple – most independent artist do not understand that
concept of marketing let alone online marketing.
Obviously I can not cover an entire marketing course in this article
but I can however give you a few facts that will put you on the right
road.
The first thing that you MUST do is learn to put yourself in the
shoes of your target audience or in this case your fans. That is a
lot easier said than done. Without a fan base you do not have a
music career.
As a independent artist it is crucial that you own your own domain
name. If you have MySpace as your primary internet presence you are
making a huge mistake. Now before you go on a rant allow me to explain.
If you are using MySpace as your Internet presence you are placing
your entire career in the hands of another company. Lets say that
you have spent your time and effort in promoting your MySpace page
and everyone knows that is where they can find you. You wake up
tomorrow to realize that MySpace has decided to shut down while the
getting is good. Where does that put you? I’ll tell you where back
at square one!
No I’m not suggesting that you forget about MySpace I’m just telling
you it is a bad idea to have MySpace as your primary website.
MySpace should be used to drive traffic back to your domain, where
you have control over your destiny.
Another common mistake that I see independent artist doing is they
fail to invest in the business aspect of their careers. No I am
going to guess that when you just read that last sentence you
probably said to yourself, “I do invest into my career.” If you do
not have at least one Internet Marketing book or eBook you my friend
are on the wrong track.
I can pretty much bet that you have your webpage set up all wrong.
Nine out of ten independent artist’s
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