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Online Entertainment Picking Up
By Samuel Hary
Broadband infiltration has a directly proportionate relationship with the online entertainment market. Ovum-RHK forecasts that the global online entertainment market will grow at a 24% CAGR between 2004 and 2009.

As broadband continues to shape the entertainment market, relatively new internet companies too have started competing with the established players. Ovum-RHK contends that broadband connectivity is already a key driver for online games, video (e.g. IP TV and video on demand), as well as music, but has still not been able to capture the gambling and adult entertainment segment. However, Ovum-RHK believes these two latter segments, already established and very lucrative online, will also benefit from broadband distribution through the introduction of new high-quality digital features.

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