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Song Demos - How To Get Them Heard!
By Tom Gauger
By now you’ve probably read a myriad of articles with individuals who claim to have all of the answers and secrets to getting your songs heard and cut – for a price of course. I will not claim to have all of the answers and neither will I promise you fame and fortune, but I will give you some solid advice as to how to get your songs heard. As a former talent booking agent with the William Morris Agency, I can attest to the number of individuals out there who really don’t have a clue as to how to not only write and produce their song demos, but how to market their songs and themselves as viable acts. Let’s look at some key ideas that I’m sure will help you and hopefully further your writing career.
As we say at ReelMusician.com, a song worth hearing is a song worth hearing. Is your song that you are pitching worth hearing? I can’t answer that, but you can. It’s the obvious and we won’t say any more other than that – Make sure your song is worth hearing. Is your song that you want to get heard and ultimately cut, have marketing viability? Does your song have too narrow a niche where you are shorting yourself on possible acts and artists that can cut it? Don’t adjust a great song just for pure marketing, but the odds are greatly increased with a more broad range of appeal. Are all of your songs starting to sound the same? Do you need a writing partner to broaden your song writing horizons? I am asking all of these questions to get you thinking and then I am going to head into the marketing department for a minute to see where you are at. You see, I can’t possibly answer any of the above questions, because I haven’t heard your material, but if you’re honest you can and will. Answering these questions is your first assignment.
Before I go on, you should know that as founder of ReelMusician.com, that we get an incredible amount of artist material. One of the biggest negatives, and believe me were out there to help you, but what many young artists do is submit a demo reel or press kit that is less than what I would ever recommend submitting. You can’t submit fairly good or even pretty good material; it just has to sound like you’ve arrived. In today’s economy, where there is a computer, keyboard and mic in virtually any songwriters home, you have got to know and recognize that not only is it more difficult to get a song cut because of pure volume of writers, but affordable recording has made it so that the number of and quality of song demos has increased dramatically. Now while I say that, you should also note that most writers aren’t in the ballpark of creating master quality demos, but because of the mere numbers factor alone, there are more quality demos and writers than before.
Should you have any questions, please do not hesitate to call us at ReelMusician.com. As a side note, we know that many of you are quite accomplished, while there are still most likely even more of you who could utilize our master quality song demos services and press kit writing services as well to further your career. Just visit us at ReelMusician.com for any help you might need and don’t hesitate to email or call us.
In terms of your marketing abilities or lack there of, let’s look at some real possibilities and venture
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